Domestic And International Visitors And Bali’s Recovery

Ross Woods from PT. Hotel Investasi Strategis has released well-researched data and analysis of Bali’s domestic and international visitor arrivals.

Much has been made of the growth in domestic visitors to Bali in recent years, despite the impact of the pandemic. But just how important has the number of domestic visitors been to the occupancy and average daily rate (ADR) of Bali’s hotels and resorts over the period 2018-2021?

Based on our detailed analysis we find that the number of domestic visitors was a statistically significant predictor of occupancy for hotels and resorts in all the major tourist centers except Sanur and Ubud as illustrated in the following table.

However, when it came to ADR, the number of domestic visitors was only significant in the case of hotels in the Kuta and South Kuta Beach, Tuban areas.

Not unsurprising, the number of foreign visitors was a statistically significant predictor of occupancy and ADR for all the major tourist centers. The shape of the current recovery path is therefore of vital interest to hotel owners and operators.

Statistical Significance of Foreign and Domestic Visitors on Occupancy and

ADR for Bali’s Major Hotel and Resort Markets 2018-2021


The “U” shaped recovery path for international visitors is taking shape with foreign visitors growing to 276,659 in August, up 12.2% on July 2022. Australia accounted for 29% of visitors, followed by India, 7%, UK 7%, and France 7%.

Growth in International Visitors to Bali Jan 2009 – Aug 2022

The monthly arrival figure for foreign visitors is similar to those in late 2013 and early 2014, eight years ago.

Bali’s “U” or “V” shaped recovery path for domestic tourists is also emerging with domestic visitors up 113% YTD August 2022 compared to YTD August 2021.  Accounting for about 40% and 93% of guest nights in star-rated hotels in 2020 and 2021 respectively, we expect the domestic market to increase its share of guest nights over the next few years to 30-40%, up from the long-term average of 26% for the period 2004-2019. The monthly arrival figure for domestic guests is similar to many months during the period 2013-2019.

Growth in Domestic Visitors to Bali Jan 2009 – Aug 2022


While the domestic market is likely to recover more quickly than the international market, foreign visitors will remain the lifeblood of star-rated hotels in Bali for the foreseeable future.

The number of foreign visitors is a statistically significant predictor of occupancy and ADR for all the major tourist centers in Bali. The number of domestic visitors is a statistically significant predictor of occupancy for all centers in Bali, except for Sanur and Ubud, and is a statistically significant predictor of ADR in only one of the major tourist centers in Balli, Kuta and South Kuta Beach, Tuban.

Source: Ross Woods, PT. Hotel Investasi Strategis



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Andrzej is Co-owner/ Founder and Director of Seven Stones Indonesia. He was born in the UK to Polish parents and has been living in Indonesia for more than 33-years. He is a skilled writer, trainer and marketer with a deep understanding of Indonesia and its many cultures after spending many years travelling across the archipelago from North Sumatra to Irian Jaya.

His experience covers Marketing, Branding, Advertising, Publishing, Real Estate and Training for 5-Star Hotels and Resorts in Bali and Jakarta, which has given him a passion for the customer experience. He’s a published author and a regular contributor to local and regional publications. His interests include conservation, eco-conscious initiatives, spirituality and motorcycles. Andrzej speaks English and Indonesian.

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Terje is from Norway and has been living in Indonesia for over 20-years. He first came to Indonesia as a child and after earning his degree in Business Administration from the University of Agder in Norway, he moved to Indonesia in 1993, where he has worked in leading positions in education and the fitness/ wellness industries all over Indonesia including Jakarta, Banjarmasin, Medan and Bali.

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