‘Back-to-Nature’ tourism destinations are predicted to be the main choice for domestic tourists in 2025.
This is based on the results of a study conducted by Traveloka in collaboration with YouGov, entitled “Travel Redefined: Understanding and Catering to the Diverse Needs of APAC Travellers.”
The study shows that 39% of tourists in Indonesia choose to vacation to tourist attractions.
Indonesian Tourists Choose Nature Destinations by 2025
‘Back-to-Nature’ tourism is the top choice, with 75% preferring natural destinations such as mountains and national parks, followed by beaches and coastal areas (65%), as well as historical or cultural sites such as museums and palaces (37%).
This study also highlights Indonesia’s geographical diversity as an archipelagic country that encourages tourist attractions.
Compared to countries like Japan, where 62% of tourists prefer historical and cultural tourism, Indonesians show great interest in outdoor activities and natural beauty.
In the Asia Pacific region, domestic travel is the main driver of the recovery of the tourism industry, including in Indonesia. Around 70% of tourists prefer to vacation in the country because of the comfort and more affordable prices, making destinations such as Bali, Lombok, and Yogyakarta increasingly in demand.
Prices and Promotions Affect Destination Selection
Price is also an important consideration for Indonesian travellers, with 46% of respondents choosing accommodation based on affordable prices. In addition, 34% are affected by promotions and discounts when choosing a destination.
This suggests that costs, including attractive offers, can influence the decision to visit destinations that are not normally chosen.
As many as 86% of Indonesian tourists also consider sustainability when planning a vacation, a figure higher than the average in the Asia Pacific region (80%).
This opens up opportunities for sustainable travel service providers, such as eco-friendly accommodation and green tourism initiatives.
Social Media and Digitalization Dominate Trip Planning
Indonesian travellers also rely heavily on social media (56%) and travel platforms (53%) to plan their trips.
This shows the growing trust in platforms like Traveloka that make the booking process easier with a variety of flexible options.
Compared to the Asia Pacific average, where 42% use social media and 40% use travel platforms, Indonesia shows higher consumer engagement in using digital tools, reflecting the strong adoption of digital technologies.
The study involved nearly 12,000 respondents from nine countries, including more than 2,000 respondents from Indonesia, and provided insights into the changing travel habits and preferences that will shape the tourism industry in Asia Pacific by 2025 and beyond.
Caesar Indra, President of Traveloka, stated that to face the challenges of diversity in the region, tourism industry players must understand the needs of the dynamic market and implement innovative strategies based on the findings of this study.
Source: Business Style
Image: via Expedia
