Tourism-Supporting Sectors Boost Retail Sales in Bali

Bank Indonesia (BI) recorded that retail sales in Bali continued on a positive trend in May 2025. 

According to Bisnisbali, This is reflected in the Real Sales Index (IPR), which reached 119.6—an annual growth of 7.4% (year-on-year) remaining in the optimistic zone (above 100). This figure also showed an improvement compared to April 2025, which stood at 117.9.

The Head of Bank Indonesia’s Bali Representative Office, Erwin Soeriadimadja, stated that the strong retail performance was driven by rising consumer demand during the national religious holidays (HBKN), such as Vesak Day and Ascension Day of Jesus Christ.

Supporting this trend, data from Statistics Indonesia (BPS) showed that annual inflation in May 2025 was 1.92%, lower than April’s 2.30%. 

This inflation rate, still within the target range of 2.5% ±1%, helped sustain purchasing power, particularly in sectors like air transportation, which experienced price increases due to the extended holiday season.

Retail sales growth in Bali was also evident in various sub-sectors that recorded month-to-month increases, including:

  • Information and communication equipment, up by 4.5%
  • Cultural and recreational goods, up by 3.6%
  • Food, beverages, and tobacco, up by 3.2%
  • Spare parts and accessories, up by 2.2%
  • Motor vehicle fuel, up by 1.3%

These figures indicate a rise in consumer spending across Bali. Looking ahead, retail sales in the region are projected to keep growing. 

This outlook is supported by the Retail Sales Expectation Index (IEP), which reflects business players’ confidence in short- and medium-term sales prospects. IEP for July 2025 is projected at 176, and further increases to 196 by October 2025—both within the optimistic range.

Erwin emphasized that this sustained optimism indicates Bali’s economic growth is expected to continue, despite ongoing global trade uncertainties. 

He also highlighted the importance of boosting household consumption and retail performance to maintain IPR growth.

To support this, Bank Indonesia Bali, together with the Regional Inflation Control Team (TPID) at both the provincial and city/regency levels, continues to collaborate in maintaining price stability, ensuring people’s purchasing power, and driving Bali’s economy toward inclusive and sustainable growth.

The Retail Sales Survey (SPE) itself is a monthly survey of 100 retailers in Denpasar and surrounding areas, aimed at obtaining early insights into the direction of economic growth from the consumption side.

Sources: Bisnisbali, MSN. Featured Image.

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Andrzej is Co-owner/ Founder and Director of Seven Stones Indonesia. He was born in the UK to Polish parents and has been living in Indonesia for more than 33-years. He is a skilled writer, trainer and marketer with a deep understanding of Indonesia and its many cultures after spending many years travelling across the archipelago from North Sumatra to Irian Jaya.

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