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Ministry Collaborates with Royal Enfield to Promote Tourism

Antara News is reporting that the Ministry of Tourism’s Wonderful Indonesia campaign is collaborating with motorcycle giant Royal Enfield and invited foreign riders to the Bali-Mandalika tour titled “Royal Enfield Wonderful Indonesia Ride” to help promote Indonesian tourism.

“We are committed to promoting the beauty of Indonesia along with its tourist destinations for both domestic and international tourism,” Director of Tourism Marketing Communications of the Ministry of Tourism – Wonderful Indonesia Titus Haridjati said in a statement on Tuesday (5/11/24.)

The activity was held from October 31 to November 4, 2024, involving 11 Key Opinion Leaders (KOL) from five countries: Australia, South Korea, Malaysia, Thailand, and India, says Antara News.

Haridjati said that riders joined the five-day four-night trip on Royal Enfield motorcycles from Bali to Mandalika, Lombok. According to the director, this collaboration is expected to empower riders to promote Indonesia and provide opportunities to discover and share stories about the country’s diverse landscapes and rich cultural heritage, says Antara News.

During the 500-kilometer trip, riders experienced firsthand local cuisines and learned about the rich cultural heritage, such as the Garuda Wisnu Kencana (GWK) Amphitheater in Bali and Sababay Winery, and explored beaches with clear waters in the Gili Islands.

Haridjati said that the journey then continued with visiting historical sites in Sasak Sade Village, enjoying mountainous views, exploring various seafood in Lombok, and taking in stunning 360-degree views from Mandalika Hill, as well as pumping up adrenaline levels at the Mandalika MotoGP Circuit.

“We appreciate the collaboration with Royal Enfield and all the riders’ participation. We hope the beauty of our nation can be recognized on the global stage,” he said.

Antara News says that Bali and Lombok were selected as the touring destinations since Bali Island and Lombok Island are ranked first and 10th respectively, among the best islands in Asia, according to Condé Nast Traveler.

“In this activity, Royal Enfield prioritizes the culture of leisure riding and creating the best combination of man, machine, and terrain. We hope this activity can attract travelers to experience the beauty of Indonesia through riding,” Business Head for Asia-Pacific Markets of Royal Enfield, Anuj Dua, said.

Source: Antara News

Stock photo by Maurice Dröge on Unsplash

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