Deputy for Tourism Products and Event Organizers at the Ministry of Tourism, Vinsensius Jemadu, expressed his appreciation for the inaugural Beautiverse event.
The event took place over three days, from May 2–4, 2025, at The Meru Sanur. According to Vinsensius, Beautiverse aligns with the government’s efforts to promote Bali as a premier health tourism destination.
According to Posbali.net,“Beautiverse is a highly compelling event, as it represents a beauty and wellness exhibition based on an Indonesian intellectual property (IP),” said Vinsensius during the event’s opening on Friday, May 2, 2025.
“Until now, most events held here have relied on foreign IPs. This is a breakthrough by our own talents to create an event rooted in local creativity and officially registered as an Indonesian IP.”
Vinsensius also emphasized that Beautiverse is closely related to health tourism, which comprises two key components: medical tourism and wellness tourism.
“The government is paying close attention to this industry because we’ve seen many Indonesians go abroad simply for medical check-ups or wellness services. Yet we have extraordinary natural wealth and wellness products here that remain underutilized,” he added.
The opening ceremony was attended by prominent figures such as the Chair of Bali’s Dekranasda, Putri Koster, as well as executives from The Meru Sanur and Bali Beach Hotel.
Niche Tourism Segment
Meanwhile, Dr. Paulus Herry Arianto, the initiator of Beautiverse and CEO of Alpha Seven Creative Event, expressed his hopes for Beautiverse to resonate globally.
“This is the first event of its kind in Bali that showcases beauty products and holistic health activities grounded in sustainability and empowerment,” he explained.
The event aims to position Sanur as a destination that supports niche tourism segments such as self-care and holistic wellness. Beautiverse also serves as a meeting point for beauty and wellness enthusiasts to explore the latest trends and build connections with industry leaders, experts, and local entrepreneurs.
More than 60 brands and exhibitors participated in this B2C (Business to Consumer) event, which included workshops, immersive experiences, and exhibitions.
“With this B2C concept, we aim to provide tangible benefits for both industry players and consumers,” said Paulus.
Regarding the target audience, the event focused on attracting local residents, domestic travelers, and international tourists visiting Bali—particularly those aged 15 to 40.
Support for this event also came from The Meru Sanur and Bali Beach Hotel, reinforcing the Sanur area’s commitment to developing wellness and health tourism in Bali.
Source : PosBali.net, BisnisBali
Image : via Freepik