Indonesian Soft Drink Industry Association has expressed concern over the Bali Provincial Government’s new regulation banning the sale of plastic bottled drinking water under 1 liter in volume.
The association believes this policy could significantly impact the beverage industry, especially given Bali’s status as a major tourism destination.
Chairman of Indonesian Soft Drink Industry Association, Triyono Prijosoesilo, highlighted that Bali represents a large and strategic market for the bottled water industry.
According to Kumparan.com, “There are many tourists there, and economic growth is quite strong, so we believe the consequences could be quite significant,” he said during an interview at Hotel Bidakara, South Jakarta, on Wednesday (May 14).
Impact on Sale, Production and Distribution
Although he did not provide exact data, Triyono estimated the industry could see a 5% drop in profits as a result of the policy.
“I don’t have the exact percentage, but based on my gut feeling, it could affect us by about 5%,” he added.
He explained that the impact would not only be limited to reduced sales but would also affect production and distribution.
As reported from Radarbali.id, “Whether we like it or not, two things will happen: production will be restricted, and distribution will be prohibited,” said Triyono.
The ban is part of Circular Letter (SE) No. 9 of 2025, issued under the “Clean Bali Movement” initiative, which aims to reduce the use of single-use plastics.
Nevertheless, Triyono emphasized that the beverage industry has already made strides in managing plastic waste.
“When we talk about plastic waste, many of the bottles are already being collected and recycled. So we believe it’s important to open a dialogue,” he said.
Indonesian Soft Drink Industry Association has also indicated its willingness to collaborate with local stakeholders to find solutions.
“We’re open to working together—perhaps with temporary waste collection centers (TPS) and others. Let’s strengthen that. That’s what we’re trying to push,” Triyono continued.
Ongoing Coordination
From the central government’s side, the Ministry of Industry is also responding to the policy. The Director of the Beverage, Tobacco, and Refreshing Materials Industry at the ministry, Merrijantij Punguan Pintaria, confirmed that coordination is ongoing.
“We are currently coordinating with the Ministry of Home Affairs,” she said.
Meanwhile, Bali Governor Wayan Koster explained that the policy is intended to protect the environment, not to shut down businesses.
He encouraged businesses to shift to more eco-friendly packaging alternatives, such as glass bottles. “All businesses are prohibited from producing single-use plastic bottled water with volumes under 1 liter in the province of Bali,” Koster said, as quoted by Antara on Wednesday, April 9, 2025.
“It’s not about killing businesses. The point is to protect the environment. You can still produce, just don’t damage the environment. Use glass bottles instead—there are already great examples in places like Karangasem,” Wayan Koster said, as reported by Viva News.
Sources: Kumparan, RadarBali.id, Viva
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