Bank Indonesia (BI) is enhancing the development of village tourism in Bali by expanding digital access for sustainable tourism.
Participating tourism villages include Taro, Pemuteran, Penglipuran, Undisan, Jatiluwih, and Les, while participating tourist destinations include Monkey Forest, Uluwatu, and Pandawa Beach.
“This activity represents the commitment of BI Bali Representative Office together with the online travel agent industry to develop tourism villages and attractions, especially in Bali Province,” said Erwin Soeriadimadja, Head of Bank Indonesia Bali Representative Office on 13 October 2025.
Market Diversification
In addition BI also facilitated Business Matching between tourism villages, DTWs, and Online Travel Agents (OTA) to strengthen the transformation of tourism through digital technology. This initiative aligns with positive trends in visitor arrivals.
From January to June 2025, national international tourist arrivals reached 7.05 million, up 9.44 percent from the same period the previous year.
As Indonesia’s tourism hub, Bali demonstrates strong market diversification. By Q2 2025, total domestic and international tourist arrivals reached 3.11 million.
Erwin emphasized that Bali’s economic growth, supported by tourism, benefits from programs and synergy between BI, the Bali Provincial Government, associations, and industry players.
“To achieve quality tourism, tourism villages and DTWs require support in infrastructure and facilities, digital management, and sustainable education and conservation. We are optimistic that if implemented integratively and results-oriented, Bali’s tourism transformation will be inclusive and high-quality,” Erwin explained.
Integrated Post
Meanwhile, Chairman of the Indonesian Hotel and Restaurant Association in Bali, Tjokorda Oka Artha Ardana Sukawati, also known as Tjok Ace, highlighted that tourism village development must adhere to guiding principles balancing economic, social, and cultural aspects.
“The spirit of tourism villages differs from hotels as it focuses on the human spirit. Tourism village management must be community-based, meaning residents are directly involved as key stakeholders in tourism,” Tjok Ace explained.
In parallel, the Bali Provincial Government plans to establish integrated posts to protect foreign tourists across major destinations on the island. These posts are part of the strategy to strengthen security and comfort for international visitors.
This collaborative initiative between Bank Indonesia, the provincial government, and tourism industry players is expected to strengthen Bali’s tourism ecosystem comprehensively not only improving digital access and empowering tourism villages but also ensuring the safety and comfort of visitors across the island.
Sources: DetikCom, BisnisBali
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