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Pop Mart Bali Grand Opening Draws Massive Crowds

POP_MART_Indonesi_Announces_Grand_Opening_of_Its_Latest_Store_at_Beachwalk_Shopping_Center_Bali

What is Pop Mart?

Pop Mart is a designer toy company founded in 2010 by Wang Ning in Beijing, China. It became globally popular thanks to its “blind box” concept, where customers don’t know which figure they’ll get until they open the box. This element of surprise, combined with eye-catching collectible characters, made it a hit among Gen Z and millennials.

Pop Mart is now a global phenomenon with over 530 physical stores and 2,490 roboshops (vending machines) worldwide. By the end of 2024, it had already opened over 130 outlets outside China.

Why Is Pop Mart So Popular in Indonesia?

Since entering Indonesia, Pop Mart has seen an enthusiastic response. Figures like Labubu, Molly, Skullpanda, Dimoo, and Pucky have gone viral, especially Labubu, which has been spotted with celebrities like Lisa from BLACKPINK and Rihanna.

Their smart collaborations with major brands like Disney, Harry Potter, and Moncler, paired with strong visual storytelling, have made Pop Mart more than just toys. They’re emotional lifestyle collectibles.

By 2024, the company was pulling in around USD 1.8 billion in global revenue, with 40% coming from international markets. Blind boxes remain their most profitable product.

“Bali is one of the world’s most popular tourist destinations. We’re excited to open a retail store that showcases elements of local culture in Bali,” said a POP MART spokesperson. “We hope POP MART becomes a favorite souvenir brand for tourists vacationing in Bali, while also offering officially licensed products for both travelers and locals.”

What’s Inside the Bali Store?

The newly opened store at Beachwalk Bali offers a curated selection of Pop Mart’s best-selling collectibles. While the full item list isn’t published, fans can expect:

  • Plushies and figurines of Labubu, Molly, Skullpanda, Dimoo, and Pucky
  • Accessories like keychains and bag charms
  • Limited-edition collabs and themed series

Chaotic Grand Opening: Long Queues and Line-Cutting Drama

Despite the excitement, the store’s grand opening was marred by disorderly crowds and viral reports of chaos. Lines reportedly stretched far outside the mall, and security personnel were accused of helping certain visitors cut in line.

As reported by Pikiran Rakyat:

“The long queues for Labubu dolls at Pop Mart Bali turned chaotic, with some security staff allegedly assisting people to jump the line.”

The situation became a trending topic online, showing how massive the hype was. Also highlighting the need for better crowd control at future events.

A TikTok user with the account @byebrig shared a video showing a security officer who allegedly helped another visitor cut in line.

The narration in the video mentions alleged collaboration between certain security personnel and specific visitors. “Pop Mart Beach Bali, please fix the event organizer and the security — the guards are involved in misconduct. This is one of the bold behaviors, cutting the line right after arriving,” wrote the account, quoted on Sunday (June 15, 2025).

Pop Mart is more than toys — it’s a pop culture movement built on art, emotion, and surprise.

Its first store in Bali is a strategic move, targeting both local collectors and international tourists.

Despite opening-day chaos, the public’s passion for Pop Mart proves the brand’s strong foothold in Indonesia.

Source: ThePhrases.id, Antara, SalatigaTerkini. Featured Image

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