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Traveloka And Tourism Ministry Focus on Gen Z

According to an article published by Tempo, Indonesia’s Ministry of Tourism and Creative Economy is collaborating with Traveloka again to develop and strengthen the tourism and creative economy sector. The two parties signed an MoU that covers digital training in HR, promotion of tourist destinations, strengthening digitalization, and supporting activities.

Ni Made Ayu Marthini, deputy for marketing at the Ministry of Tourism and Creative Economy, said that this time the cooperation is more focused on Gen Z. This generation, Ayu said, is more agile and adaptive in a post-pandemic era, able to work in any destination and anytime.

“This is an opportunity for us to explore, utilize, and provide a variety of interesting information so that apart from working anywhere, they can travel anywhere,” she said in a written statement received in Jakarta, Wednesday, January 25.

Traveloka co-founder, Albert, said that the promotion of tourist destinations will be strengthened in five super-priority tourism destinations, report Tempo.

“We can also develop events, especially events at the Kharisma Event Nusantara which can be promoted again not only domestically but for the global community,” he said.

Traveloka and the Tourism Ministry have been working closely together since 2018. Minister Sandiaga Uno is optimistic that the targets in the tourism and creative economy sectors can be achieved, particularly foreign tourist visits and domestic tourist mobility.

This year, Indonesia is targeting to make between USD 2.07-billion to USD 5.95-billion in tourism foreign exchange. Between 3.5-million and 7.4-million foreign travelers are expected to visit Indonesia in 2023, while the traffic of domestic travelers is targeted to be in the range of 1.2-billion to 1.4-billion.

“But the most important thing we want to achieve is to create 4.4-million new jobs by 2024,” Sandiaga said.

Source: Tempo

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Director of Seven Stones Indonesia

Terje is from Norway and has been living in Indonesia for over 20-years. He first came to Indonesia as a child and after earning his degree in Business Administration from the University of Agder in Norway, he moved to Indonesia in 1993, where he has worked in leading positions in education and the fitness/ wellness industries all over Indonesia including Jakarta, Banjarmasin, Medan and Bali.

He was Co-owner and CEO of the Paradise Property Group for 10-years and led the company to great success. He is now Co-owner/ Founder and Director of Seven Stones Indonesia offering market entry services for foreign investors, legal advice, sourcing of investments and in particular real estate investments. He has a soft spot for eco-friendly and socially sustainable projects and investments, while his personal business strengths are in property law, tourism trends, macroeconomics, Indonesian government and regulations. His personal interests are in sport, adventure, history and spiritual experiences.

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