Hotel operators in Bali are adjusting to changing booking patterns, as travelers increasingly make reservations much closer to their arrival dates.
According to data from Colliers Indonesia, the average booking window has shrunk from around 12 weeks to just four to six weeks before arrival.
The shift is forcing hotels to rethink their operational and revenue strategies, as travelers delay making reservations amid global uncertainty and concerns about potential trip cancellations.
“Uncertain conditions are making travelers postpone their bookings to avoid the risk of having to cancel their trips,” said Ferry Salanto, Head of Research at Colliers Indonesia, during the firm’s Q3 2026 property sector briefing.
Increasing Visitor Spending Becomes a Priority
Ferry added that the rise in last-minute hotel bookings has made it increasingly difficult for hoteliers to forecast occupancy levels well in advance and develop effective room-pricing strategies.
“Hoteliers face greater challenges when forecasting room rates. Hotels can no longer rely on special promotions all the time, nor can they depend on a single source of revenue,” Ferry said.
In response, many hospitality businesses in Bali are placing greater emphasis on generating revenue beyond room sales.
Hotel facilities such as restaurants, cafés, and meeting venues are being optimized to encourage higher guest spending during their stay.
Tailor-made tourism packages are also becoming part of the strategy, helping to extend visitor stays and encourage repeat visits.
This diversification is aimed at maintaining healthy cash flow and supporting the long-term financial sustainability of hotel businesses as booking behavior continues to evolve.
Source: Kompas, Demokratis