According to new data from SiteMinder, the world’s leading open hotel commerce platform, hotels in Indonesia are now experiencing their highest volume of bookings from international guests since February 2020.
SiteMinder’s World Hotel Index, the leading indicator of hotel reservation and guest arrival trends globally, displays that so far in July, 45% of bookings to SiteMinder’s Indonesian hotels for future stays have been from international travellers — a trend that has been accelerating since February 2022 when restrictions on incoming travellers were relaxed.
Compared to prior to the pandemic, booking volumes to SiteMinder’s Indonesian hotels are currently at 88% of 2019 levels, up from a low of just 7% of 2019 levels in April 2020.
Commenting on the data and the market’s recovery, SiteMinder’s market vice president – Asia Pacific, Bradley Haines says, “With a strong reliance on international travel, Indonesia’s accommodation sector has certainly felt the repercussions of restricted global movement more than most in recent years. However a trait of this period that’s represented in this data is the speed at which things can change.
“With thousands of both large and small hotel operators in Indonesia that contribute significantly to the country’s economy, but haven’t always had access to the technology that we can provide, there is a tremendous opportunity awaiting every Indonesian accommodation business currently, as international travel rebounds.
“As the world’s leading open hotel commerce platform, we believe in the power of technology to not only help Indonesian businesses stay open, but to thrive, as the country again welcomes the world. Our platform provides hotel operators with a single place to sell, market, manage and grow their business. It gives hoteliers flexible pathways to start, upgrade or scale their business through award-winning distribution and marketing technologies, 24/7 support and the largest ecosystem of best-in-class hotel technology integrations, apps and partners.”
SiteMinder, which has recently released the next generation of its platform to better support the accommodation industry, has worked extensively with Indonesian businesses across a long period, providing it with a unique perspective on the local landscape.
Describing SiteMinder’s impact, Reza Rizky, the E-Commerce and Digital Marketing Manager at Citradream Hotels by Ciputra, which operates hotels in Cirebon, Semarang, Bandung, Yogyakarta and Bintaro, says, “I am proud to have been one of SiteMinder’s first ever Indonesian customers, and have been with the company for over 10 years now. In that time, SiteMinder has been a remarkably stable technology partner, no matter the circumstances, allowing me to get a good night’s sleep! The thing I like most about their tech is the user experience, it’s very easy to understand. They also have a local team in the region, which is a big upside.”
To celebrate the return of international travel to Indonesia, and to discuss its implications for local accommodation businesses, SiteMinder will be hosting a roundtable event on July 29 at the Trans Resort Bali, featuring a panel of general managers from the local hotel industry.
Source: Hospitality.Net, SiteMinder