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Hotel Bookings From International Travellers to Indonesia Reach Highest Point Since 2020

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According to new data from SiteMinder, the world’s leading open hotel commerce platform, hotels in Indonesia are now experiencing their highest volume of bookings from international guests since February 2020.

SiteMinder’s World Hotel Index, the leading indicator of hotel reservation and guest arrival trends globally, displays that so far in July, 45% of bookings to SiteMinder’s Indonesian hotels for future stays have been from international travellers — a trend that has been accelerating since February 2022 when restrictions on incoming travellers were relaxed.

Compared to prior to the pandemic, booking volumes to SiteMinder’s Indonesian hotels are currently at 88% of 2019 levels, up from a low of just 7% of 2019 levels in April 2020.

Commenting on the data and the market’s recovery, SiteMinder’s market vice president – Asia Pacific, Bradley Haines says, “With a strong reliance on international travel, Indonesia’s accommodation sector has certainly felt the repercussions of restricted global movement more than most in recent years. However a trait of this period that’s represented in this data is the speed at which things can change.

“With thousands of both large and small hotel operators in Indonesia that contribute significantly to the country’s economy, but haven’t always had access to the technology that we can provide, there is a tremendous opportunity awaiting every Indonesian accommodation business currently, as international travel rebounds.

“As the world’s leading open hotel commerce platform, we believe in the power of technology to not only help Indonesian businesses stay open, but to thrive, as the country again welcomes the world. Our platform provides hotel operators with a single place to sell, market, manage and grow their business. It gives hoteliers flexible pathways to start, upgrade or scale their business through award-winning distribution and marketing technologies, 24/7 support and the largest ecosystem of best-in-class hotel technology integrations, apps and partners.”

SiteMinder, which has recently released the next generation of its platform to better support the accommodation industry, has worked extensively with Indonesian businesses across a long period, providing it with a unique perspective on the local landscape.

Describing SiteMinder’s impact, Reza Rizky, the E-Commerce and Digital Marketing Manager at Citradream Hotels by Ciputra, which operates hotels in Cirebon, Semarang, Bandung, Yogyakarta and Bintaro, says, “I am proud to have been one of SiteMinder’s first ever Indonesian customers, and have been with the company for over 10 years now. In that time, SiteMinder has been a remarkably stable technology partner, no matter the circumstances, allowing me to get a good night’s sleep! The thing I like most about their tech is the user experience, it’s very easy to understand. They also have a local team in the region, which is a big upside.”

To celebrate the return of international travel to Indonesia, and to discuss its implications for local accommodation businesses, SiteMinder will be hosting a roundtable event on July 29 at the Trans Resort Bali, featuring a panel of general managers from the local hotel industry.

 

Source: Hospitality.Net, SiteMinder

 

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Andrzej Barski

Director of Seven Stones Indonesia

Andrzej is Co-owner/ Founder and Director of Seven Stones Indonesia. He was born in the UK to Polish parents and has been living in Indonesia for more than 33-years. He is a skilled writer, trainer and marketer with a deep understanding of Indonesia and its many cultures after spending many years travelling across the archipelago from North Sumatra to Irian Jaya.

His experience covers Marketing, Branding, Advertising, Publishing, Real Estate and Training for 5-Star Hotels and Resorts in Bali and Jakarta, which has given him a passion for the customer experience. He’s a published author and a regular contributor to local and regional publications. His interests include conservation, eco-conscious initiatives, spirituality and motorcycles. Andrzej speaks English and Indonesian.

Terje H. Nilsen

Director of Seven Stones Indonesia

Terje is from Norway and has been living in Indonesia for over 20-years. He first came to Indonesia as a child and after earning his degree in Business Administration from the University of Agder in Norway, he moved to Indonesia in 1993, where he has worked in leading positions in education and the fitness/ wellness industries all over Indonesia including Jakarta, Banjarmasin, Medan and Bali.

He was Co-owner and CEO of the Paradise Property Group for 10-years and led the company to great success. He is now Co-owner/ Founder and Director of Seven Stones Indonesia offering market entry services for foreign investors, legal advice, sourcing of investments and in particular real estate investments. He has a soft spot for eco-friendly and socially sustainable projects and investments, while his personal business strengths are in property law, tourism trends, macroeconomics, Indonesian government and regulations. His personal interests are in sport, adventure, history and spiritual experiences.

Terje’s leadership, drive and knowledge are recognised across many industries and his unrivalled network of high level contacts in government and business spans the globe. He believes you do good and do well but always in that order. Terje speaks English, Indonesian and Norwegian.

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Ridwan Jasin Zachrie

CFO of Seven Stones Indonesia, Jakarta

Ridwan is one of Indonesia’s top executives with a long and illustrious career in the financial world. He holds several professional certifications including being a Certified Business Valuer (CBV) issued by the Australian Academy of Finance and Management; Broker-Dealer Representative (WPPE); and The Directorship Certification for Directors and Commissioners, issued by the Indonesian Institute of Commissioners and Directors.

His experience includes being the Managing Director at one of the top investment banking groups in the region, the Recapital Group, the CFO at State-owned enterprises in fishery industry and the CEO at Tanri Abeng & Son Holding. He’s also been an Independent Commissioner in several Financial Service companies and on the Audit and Risk Committee at Bank BTPN Tbk, Berau Coal Energy Tbk, Aetra Air Jakarta as well as working for Citibank, Bank Mandiri and HSBC. His last position was as CFO at PT Citra Putra Mandiri – OSO Group.

Ridwan has won a number of prestigious awards including the Best CFO Awards 2019 (Institute of Certified Management Accountant Australia-Indonesia); Asia Pacific Young Business Leader awarded by Asia 21 Network New York USA (Tokyo 2008); UK Alumni Business Awards 2008 awarded by the British Council; and The Most Inspiring Human Resources Practitioners’ version of Human Capital Magazine 2010.

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Per is the Managing Director of the Seven Stones Indonesia (SSI) Jakarta office and has more than 25-years’ experience in Indonesia, China, and Western Europe. He previously worked in senior management positions with Q-Free ASA, Siemens AG, and other companies in the telecom sector. Over the last six years, he has been the Chairman of the Indonesia-Norway Business Council (INBC) and recently become elected to be on the board of EuroCham Indonesia.

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