WCCE 2022 Discusses Four Major Issues In The Creative Economy

A lot is happening as we get closer to the main G20 Event in Bali in November, and this week, Indonesia’s tourism and creative economy initiatives have been getting plenty of press coverage.

According to the official G20.Org website, the Ministry of Tourism and Creative Economy together with the Ministry of Foreign Affairs will hold the World Conference on Creative Economy (WCCE) in Nusa Dua Bali on October 5-7, 2022, with the mission of global recovery through the creative economy sector.

Four sub-themes in the creative economy will be discussed during this third international conference, the G20.Org website claims. They are:

  • Creative Economy for Global Revival;
  • Inclusivity and SDGs Agenda;
  • IP and Rights of the Creative, and
  • The Future of Creative Economy


Minister of Tourism and Creative Economy/ Head of Tourism and Creative Economy, Sandiaga Uno, in a statement in Jakarta, Monday (3/10/2022) explained that creative economy actors need to gain global recognition for their potential in promoting sustainable and resilient economic growth.

“The world needs to quickly find ways to recover the economy to save sustainable livelihoods so that people can recover resiliently and quickly. This is where the creative economy is present,” said Sandiaga.

The Indonesian Government held its first international creative economy conference in 2018.

The 1st WCCE succeeded in increasing the attention and participation of many stakeholders consisting of government representatives, private sector, civil society, international organizations, media, and creative economy actors around the world.

The 1st WCCE in 2018 produced 21-creative economy development agendas called the “Bali Agenda for Creative Economy” and has subsequently been brought into global conversation.

This is proven by the adoption of the UN Resolutions in 2019 at the 74th session of the UN General Assembly, namely the declaration of 2021 as The International Year of the Creative Economy for Sustainable Development. Furthermore, Indonesia has also established the Global Center of Excellence and International Cooperation for Creative Economy (G-CINC).

The 2nd WCCE in 2021 was held in Dubai, the United Arab Emirates. The agenda for WCCE 2021 covered 21-points including economic benefits, youth, ecosystems, and international efforts in the development of the creative economy in the future.

The 3rd WCCE in 2022 has the theme of “Inclusively Creative: A Global Recovery,” which was taken from the awareness that the creative economy has become a leading sector because of its significant growth in recent years, even some sub-sectors have proven to be growing very well during the COVID-19 pandemic such as animation, applications, and game development.

The creative economy is also a contemporary economic dimension that does not look at gender differences, is non-discriminatory, and no longer depends on big capital.

Meanwhile, the Vice Minister of Tourism and Creative Economy/ Deputy Head of Tourism and Creative Economy Agency, Angela Tanoesoedibjo, added that the four sub-themes are expected to be able to produce crucial points for the recovery of the creative economy sector after the pandemic.

The first of these four sub-themes (Creative Economy For Global Revival) will be discussing policies that support the creative economy sector, the actors, and the entire ecosystems that seeks to develop it further.

Second, regarding the protection and marketing of intellectual property, the rights of advertising materials, and the utilization of technology to maintain the livelihoods of creative economy actors globally is being discussed.

Then the inclusiveness agenda and Sustainable Development Goals (SDGs) to drive the creative economy sector to be able to answer global issues.

Lastly, the conference raises the sub-theme of the “Future of Creative Economy” to map the development of the creative economy sector collectively in line with global changes.

“Let’s advocate our creative economy actors to gain global recognition for their potential in driving sustainable and resilient economic growth for all,” Angela said.

Source: G20.Org

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